“Everything Is Not Fine in the Art World”:
Auction houses rely on this sleight of hand. Their job is not to measure value. Their job is to perform it. Sarah Thornton wrote about this clearly in Seven Days in the Art World (2009), where she describes auctions as rituals rather than markets, spaces where belief is manufactured through choreography. Reading her work changed how I saw these rooms. The scripts, the coded gestures, the artificial suspense, the carefully timed applause, the way the room breathes in unison. None of it reflects the truth of what art is worth or what artists need. It reflects the truth of what the ritual requires. In that sense, last week’s evening sales looked exactly the way they meant to look: The paddles, the rhythm, the polished certainty. Everything was arranged to reassure the public that the system still works, that art still circulates as a luxury investment, cultural currency, and global status symbol.
Scarcity, visibility, community, and narrative are all tools that shape value. Artists do not need to mimic these strategies. They only need to understand how these tools are used and how they circulate.